Online Business
I'm experimenting with other ad serving networks, besides AdBrite. A very few now seems to use CPM concept (cost per thousand impressions). It appears that more sites are focusing on cost per action (CPA) and cost per click (CPC).
I prefer CPM concept. It was interesting to read today that some sites offer subscriptions and function in a way similar to more traditional advertising space. They sell an advertising place on sites for a fee based on time period (daily, weekly or monthly). This way publishers loose incentive to attempt fraud, as it seems to be quite an issue.
Anyway, you will probably notice in this period that there are a few ads across the web site but that will change soon. I want to see if it is worth at all to implement these on relatively low traffic web sites and blogs. Will post findings after a few weeks, probably.
I'm experimenting with other ad serving networks, besides AdBrite. A very few now seems to use CPM concept (cost per thousand impressions). It appears that more sites are focusing on cost per action (CPA) and cost per click (CPC).
I prefer CPM concept. It was interesting to read today that some sites offer subscriptions and function in a way similar to more traditional advertising space. They sell an advertising place on sites for a fee based on time period (daily, weekly or monthly). This way publishers loose incentive to attempt fraud, as it seems to be quite an issue.
Anyway, you will probably notice in this period that there are a few ads across the web site but that will change soon. I want to see if it is worth at all to implement these on relatively low traffic web sites and blogs. Will post findings after a few weeks, probably.
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